Current 2020 Toyota Prius Prime Hatchback Special offers

Starting at $28,895*

The standard features of the Toyota Prius Prime LE include 1.8L I-4 121hp hybrid gas engine, 2-speed CVTi-S CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), side seat mounted airbags, curtain 1st and 2nd row overhead airbags, driver knee airbag, airbag occupancy sensor, automatic air conditioning, 15" aluminum wheels, cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control, VSC electronic stability.

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Cash Offers

$500 College Grad rebate [1] on all new unlicensed Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services!

Manufacturer Offers

$500 College Grad rebate [1] on all new unlicensed Toyota models when you finance or lease through a Toyota dealer and Toyota Financial Services!
  • $500 cash back

Applies to multiple models.   See Trims

Disclaimer(s):
  • You may qualify for a $500 rebate if you have graduated within the last two calendar years or will within the next six months and finance or lease a select new Toyota through your dealer and Toyota Financial Services. College Graduate Rebate is available on select new Toyota vehicles. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. College Graduate Finance Program (which is not a rebate and instead offers competitive APRs and lease terms) is available on the lease or finance (including preferred option) of all new and unlicensed Toyota models or on TCUVs or Scion Certified Pre-Owned Vehicles. Subject to the foregoing limits and requirements below, the College Graduate Rebate Program and College Graduate Finance Program are available upon credit approval from and execution of a finance or lease contract through a participating Toyota dealer and Toyota Financial Services (TFS). Not all applicants will qualify. To qualify for the College Graduate Rebate Program and College Graduate Finance Program, customers must be currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited two-year trade or vocational school; OR (d) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification and any one of the following documents will be accepted: (a) copy of diploma; OR (b) letter from the college/university/trade school registrar’s office stating graduation date and type of degree or certification earned; OR (c) copy of the final transcript confirming graduation date and type of degree earned; OR (d) copy of current transcript (or letter from college/university registrar’s office) confirming current enrollment in a graduate degree program. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. College Graduate Rebate Program may not be combined with the Toyota Military Rebate Program or iFi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 04-01-2021 and 05-03-2021. College Graduate Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college graduate rebate terms in your area. Under the College Graduate Finance Program, competitive APRs and lease terms are available on eligible finance contracts with terms up to specified number of months for retail and lease and preferred option financing on new vehicles. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2020 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC).
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Military Personnel can get a $500 Rebate on new Toyota models.

Manufacturer Offers

Military Personnel can get a $500 Rebate on new Toyota models.
  • $500 cash back

Applies to multiple models.   See Trims

Disclaimer(s):
  • Eligible U.S. military personnel and their families may qualify for a $500 reward that can be used toward a new Toyota financed or leased through your dealer and Toyota Financial Services. $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new Toyota vehicles, dated from 04-01-2021 through 05-03-2021. To qualify for the rebate, at the time of purchase or lease you must (1) be in current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a military veteran within two years of their discharge date; OR a household member of an eligible U.S. military personnel, including Gold Star family members; AND (2) provide verifiable proof of military status or active service; (3) receive a salary sufficient to cover ordinary living expenses and payment for your new vehicle; and (4) receive credit approval from and execute a finance or lease contract through a participating Toyota dealer and Toyota Financial Services. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Graduate Rebate Program, the iFi Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. Toyota Financial Services is a service mark of Toyota Motor Credit Corporation (TMCC). TMCC is the authorized attorney-in-fact and servicer for Toyota Lease Trust. ©2020 Toyota Financial Services. All rights reserved.
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Promotion Offers

Every New Toyota comes with ToyotaCare!

Manufacturer Offers

Every New Toyota comes with ToyotaCare!

Applies to multiple models.   See Trims

Disclaimer(s):
  • Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan [1] with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first. [1] ToyotaCare plan covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.[2] Roadside Assistance coverage is 2 years unlimited mileage. Does not include parts and fluids, except emergency fuel delivery. See Toyota Dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
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Every New Toyota comes with ToyotaCare!

Manufacturer Offers

Every New Toyota comes with ToyotaCare!

Applies to select new 2020 Toyota Avalon, Avalon Hybrid, Prius Prime, and Tundra.   See Trims

Disclaimer(s):
  • Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan [1] with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first.[2] Roadside Assistance coverage is 2 years unlimited mileage. Does not include parts and fluids, except emergency fuel delivery. See Toyota Dealer for details and exclusions. Valid only in the continental U.S. and Alaska.24-hour roadside assistance [2] is also included for 2 years and unlimited miles. Welcome to the ToyotaCare advantage.Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a no cost maintenance plan [1] with the purchase or lease of every new Toyota for 2 years or 25,000 miles, whichever comes first.24-hour roadside assistance [2] is also included for 2 years and unlimited miles. Welcome to the ToyotaCare advantage.[1] ToyotaCare plan covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska.
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